Laura Biagiotti Spring Summer 2025

FIORI BIANCHI

Biagiotti’s spring-summer collection for 2025 is entitled “White Flowers” and puts a neo-romantic style on stage at the Piccolo Teatro Studio. White flowers are printed, embroidered, inlaid in the clothes or applied in 3D but they also represent a reflection and an invitation to add a note of poetry to everyday life, to find a new balance with oneself, even through clothing. White is the Biagiotti DNA par excellence: it suggests the courage and desire to start anew every day, from a blank page, the curiosity to explore unknown territories, the emancipation from performance at all costs, from unbridled activism and therefore from the fight against time. Biagiotti fashion is dream, lightness and loyalty to oneself, without necessarily having to change one’s skin. Woe to the search for originality at any cost! The dresses of the spring summer 25 collection underline femininity, trying to overcome the often difficult and extremely competitive contemporaneity, with a newfound delicacy to convey a sense of inner freedom, security, self-satisfaction.

The collection is characterized by the great research into its fabrics, fine yarns and workmanship that reflect everyday and contemporary elegance, pleasant comfort and a hyper-feminine fit. The prints reproduce compositions of white flowers and are embellished with movement and three-dimensional effects, evoking a feeling of weightlessness and freedom.

WHITE FLOWERS by Laura Biagiotti come from afar, they are almost a legend! “Fiori Bianchi” is the name of the first perfume launched by the maison in 1982, one of the first fragrances ever created by an Italian designer. Today there is a new edition, “Roma Fiori Bianchi” by Laura Biagiotti, which recalls the original alchemy, together with notes of the iconic “Roma”. Roses, gardenias and jasmines are just some of the flowers designed and printed in compositions on silk, taffeta and micro-sequins. They are also reproduced on the knitwear and accessories: the mini-shopping bag, the bucket bag with applied flowers and the renewed Mary Jane with and without heels. Laura Biagiotti’s bambola dress has a double soul in spring-summer 2025: in chiffon, it is ethereal with floating ruffles, in taffeta, it is short, voluminous and leaves the shoulders uncovered. The sheath dresses with an essential line, the cloak dress and the pleated one are printed and embroidered with embossed flowers, created by skilled craftsmen to give dynamism and three-dimensionality to the dress. Delicate and precious shoulder straps with embroidered flowers frame the opening dress.

KNITWEAR is the undisputed protagonist of the Biagiotti collections, even in the summer season. The silk of the moment is rustling and crunchy, for maxi pullovers worn with wide trousers and sheath dresses with a halter neck. The braids come in multiple versions and are dotted with Swarovski crystals. Summer cashmere is very light for the long dress with the duster coat and the short one with the neckline framed by a corolla of knitted flowers.

EMBROIDERY OF LIGHT shine on very light and fluid fabrics; floating and almost liquid. The embroideries are the result of great research and experimentation, alternating skilled artisan hands with highly innovative laser techniques. Precious hand-embroidered micro-daisies give life to a small garden which is embossed on the basket-shaped dress that looks like a sculpture. Dresses chiseled by light with carved flowers reveal an unexpected light and dark for the new maxi-sangallo, which is almost a work of art, a real “cut-out” on the white linen dress with small pleats on the shoulder and puffy sleeves, and on the duster coat in raw canvas.

WHITE or THE AURA OF WOMEN. It is surprising and fascinating to discover how many ways white can be expressed, which in some way contributes to revealing “the aura of women”, fulfilling a desire for cleanliness, serenity and brightness. The double dress, the pea coat with ruffles and the linen blazer to wear over shorts are white. The accessories, such as the iconic LB bag and the goggles that reproduce the logo are white. The rose printed with a three-dimensional effect on the T-shirt from the Laura Laura Biagiotti collection is white, designed exclusively and as a preview for the guests of the show at the Piccolo Teatro, welcomed by maxi white taffeta flowers, a totem installation around which the models move sinuously. The palette of the collection extends from Biagiotti white to a symphony of neutrals, and meets the grace of pastels and plays with a black/white combination in the lace worn with checked textures.

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HAIR ROBERTA BELLAZZI @TheAgencyAldoCoppola using L’Oréal Professionnel | MAKE-UP CRISTIANA CECCARELLI @TheAgencyAldoCoppola | NAILS @TheAgencyAldoCoppola