GREEN SWING
THE FRAGRANCE OF AN ACTIVE LIFESTYLE
Roma Uomo Green Swing is the fragrance that Laura Biagiotti dedicates to an active lifestyle: the new frontier of masculine elegance. The classic Roma Uomo, the historic perfume that has been the olfactory signature of Biagiotti style for men since 1992, joins the world of golf for which the fashion house has a genuine passion: in fact, it established the Marco Simone Golf & Country Club, a state-of-the-art sports facility that will be the official host of the 44th edition of the Ryder Cup in 2023.
THE FRAGRANCE
OLFACTIVE FAMILY
woody, floral, green
HEAD NOTES
bergamot
cardamom
quince
HEART NOTES
geranium
violet leaves
tonka bean
BOTTOM NOTES
cedarwood
vetiver
cashmere wood
NOSE
Daphné Bugey
THE DESIGN
Designed for men who are refined and elegant by definition and have a passion for golf and sports in general, the new men’s fragrance by Laura Biagiotti comes in the classic bottle with a shape that echoes the Pantheon friezes.
The colors, however, have radically changed: grass green is the choice for the blown, fired glass with a water-based varnish. The cap is in optical white like a golf ball, made of opaque polypropylene with a matte finish. The same shades (grass green and optical white) with silver lettering are used on the textured box.
THE CAMPAIGN
The green perfume bottle is layed on a white surface. Behind it is a golf club that reflects the intense color of the glass and a golf ball that is the same shade of white as the cap. Everything is framed between two different shades of green that give an idea of the imminent Swing for men. THE FRAGRANCE OF AN ACTIVE LIFESTYLE
BE GREEN
Be Green is also one of the distinctive hallmarks of the Brand, which uses fabrics made of natural fibers and has always invested in nature. It is an optimistic and kind vision of life and the world of fragrances that is, and remains, a daily expression of beauty. “After all,” says Lavinia Biagiotti, “I live and work in the Roman countryside, surrounded by the endless greenery of Golf Marco Simone, in a historical and ‘cultivated’ place, private and international, in the midst of culture and nature, a combination that has always represented Italian excellence.” This inspired Green Swing, a fragrance with a green heart (geranium, violet leaves, and Tonka bean) that swings between the citrusy freshness of bergamot, the spicy scent of cardamom and the tangy sweetness of quince. Daphné Bugey, a talented young “nose” at Firmenich, closes the olfactory score with woody notes of cedar, vetiver and cashmere wood: a vibrant, dry woody note with soft musky facets that becomes the very skeleton of the formula.
