ROMA UOMO
NERO ESTREMO
Nero Estremo is the new interpretation of the iconic Roma Uomo by Laura Biagiotti, is the perfect olfactory translation of an intense, deep black that is fascinating and enigmatic, elegant and universal, just like the man to whom it is dedicated. The amber and woody fougère eau de parfum intense is rich and decisive, explicitly masculine and deliberately seductive. Created with an intense and long-lasting sillage – extreme indeed – it combines the classic savoir faire oftraditional perfumery and the long history of fragrances by Laura Biagiotti with the most advanced technologies in olfactory science.
THE FRAGRANCE
TOP NOTES
bergamot essential oil
winter lemon essential oil
Belanis®
HEART NOTES
geranio
geranium
lavandin
laurel
clary sage essential oil
BASE NOTES
vanilla essential oil
vetiver essential oil
tonka beans
oak moss
THE PERFUMERS
Annick Ménardo and Suzy Le Helley
THE DESIGN
The iconic glass bottle that all Roma Uomo fragrances have in common now comes in black.
It is not proposed in a monolithic way but presents all of its facets through different materials and finishes that add movement, modernity and dynamism to the bottle. The shiny cap is in contrast with the glass bottle characterized by a varnished effect.
The upper part of the bottle bears the name of the perfume with a shiny finish created with a hot-laminated copper sheet.
The silhouette with its vertical grooves and cylindrical shape recalling the columns of the Pantheon is an undisputed icon of elegance inspired by classic Roman architecture. A real design object, it celebrates the beauty and history of the Eternal City.
THE PACKAGING
The same colors and mood were chosen for the textured cardboard packaging characterized by glossy black against which the lettering and Laura Biagiotti logo stand out, both in the shiny copper color like the lettering printed on the bottle. The elegant, minimalist look recalls a man wearing a velvet tuxedo with silk lapels. Thus, the packaging “dresses” the perfume, communicating the style of Roma Uomo Nero Estremo.
THE CAMPAIGN
It is thanks to masterful skill of Vincent Peters that the images of the visual for RomaUomoNero Estremo acquire charm and elegance, in addition to cinematic allure that gives depth and intensity to the olfactory story. In the shot dedicated to the men’s perfume, the protagonist is portrayed in a nocturnal context: in the background are the ancient columns on Piazza di Pietra that immediately remind one of Rome. The light is warm and misty and the expression on his face is that of a fascinating, confident man. A hint of a smile brings to mind a recent encounter, a moment of eternity that lit up his night.
