Laura Biagiotti presented her inaugural collection under the “Laura Biagiotti” brand and made her debut with a fashion show in Florence.

Laura Biagiotti made her runway debut in Milan, officially entering the very first fashion calendar: it was September 1974, and the great phenomenon of Made in Italy was beginning to take shape.

Laura Biagiotti and Gianni Cigna were photographed by Arthur Elgort at Castello di Marco Simone, just outside Rome. After a careful restoration, the castle became their home and the headquarters of the maison, an enduring symbol of how fashion, culture, and Italian beauty can come together. Its tower would later inspire the iconic LB logo.

Laura Biagiotti launched her first fragrance, Fiori Bianchi, marking the beginning of a successful journey in perfumery and setting the stage for a series of timeless scents.

Laura Biagiotti is named by the New York Times as ‘the Queen of Cashmere’ for having transformed this yarn, which has been utilized since her first collection, through a cultured and innovative approach.

Diana Vreeland, the iconic and legendary American fashion and costume journalist, an admirer of Laura Biagiotti, suggests that she makes White her distinguishing hallmark.

Laura Biagiotti introduced the iconic fragrance Roma by Laura Biagiotti.

The launch of Roma Uomo which quickly earned a place among the greatest classics of Italian perfumery.

Laura Biagiotti is the first Italian fashion designer to showcase her collection in Russia on February 5, 1995, at the Grand Kremlin Theatre in Moscow.

Laura Biagiotti held a significant exhibition of the Biagiotti Cigna collection at the Pushkin Museum in Moscow, showcasing over 200 works by the master futurist Giacomo Balla. The inauguration took place with an event fashion show.

Laura Biagiotti presented her collection for the first time at the PICCOLO Teatro in Milan, which thereafter becomes the historic venue for Biagiotti’s fashion shows.

The fragrance Roma by Laura Biagiotti marks its 10th anniversary, celebrated by an iconic photograph by the renowned photographer Helmut Newton.

With Laura Biagiotti Parfums support, Laura Biagiotti sponsored the restoration of Michelangelo’s Cordonata staircase on Rome’s Capitoline Hill, an act of patronage that honored the Eternal City.

With the support from Laura Biagiotti Parfums, the maison funded the restoration of the Fountains in Rome’s Piazza Farnese, an enduring act of love for art and for the city.

Lavinia Biagiotti Cigna became President and CEO of Biagiotti Group, carrying forward her mother’s legacy while bringing fresh vision to the brand.

Runway legend Pat Cleveland returned to the Biagiotti catwalk, closing the Fall/Winter 2019–20 show to the tune of the famous I’m Every Woman song, a powerful moment that celebrated individuality and womanhood.

Lavinia Biagiotti Cigna presented the Laura Biagiotti Spring/Summer 2021 collection in Rome’s Piazza del Campidoglio, with a memorable show closed by Étoile Eleonora Abbagnato.

The brand announced the restoration of the Fountain of the Goddess Roma in Piazza del Campidoglio, a powerful symbol of Biagiotti Group’s enduring bond with the Eternal City.

Marco Simone Golf & Country Club, created by the Biagiotti family in the early 1990s and completely renovated by Lavinia Biagiotti Cigna, hosted the first and only Ryder Cup in Italy in September 2023.

Laura Biagiotti unveils Aqve Romane, an olfactory collection of four fragrances inspired by Rome, its colors, and its scents.