FOREVER GOLD FOR HER
THE FRAGRANCE OF LIGHT
Gold, the oldest precious metal, is a symbol of light and eternity, luxury and happiness. Forever Gold For Her, the flanker of Forever, the fragrance by Laura Biagiotti dedicated to women’s infinite capacity to love – possesses the captivating sensuality of a ray of sun on the skin. Annick Ménardo, master perfumer at Symrise, built an elegant olfactory score that links luxury, beauty, and radiance to the world of women. “Feminine energy is a primitive power of the Earth. The woman who authentically gets in touch with her essence is the Muse to whom Laura Biagiotti Forever Gold For Her is dedicated. It is a fragrance that celebrates the generative energy of women, accentuating the marvelous contrasts of simplicity and opulence that adorn the two souls of a woman.” said Lavinia Biagiotti Cigna.
THE FRAGRANCE
OLFACTIVE FAMILY
white florential
TOP NOTES
Madagascar ginger oil
blackcurrant buds
plum
HEART NOTES
ylang ylang oil
tuberose
jasmin
BASE NOTES
sandalwood
vanilla
amber
MASTER PERFUMER
Annick Ménardo
THE DESIGN
The bottle vertically reproduces the infinity symbol shaped like an eight on its side. The symbol, invented in 1655 by mathematician John Wallis, is also called “lemniscata”, which means “ribbon” in Latin. The Forever by Laura Biagiotti bottle is based on the precious swirls of a metal ribbon that forms the cap on the top and embraces the glass bottle on the bottom. It reveals the golden color of the liquid. This creates a perfect chromatic harmony with the metal structure deliberately left open on the base. After all, Leonardo Eulero, the most important mathematician of the 18th century, used an open variation of the original symbol to indicate the concept of absolute infinity. There could be nothing better than this perfume bottle that celebrates the love of women: infinite and without limits by definition. The Forever name and the brand Laura Biagiotti are written in a burnished shade of gold near the base of the bottle.
THE PACKAGING
A simple rectangular box was chosen to hold infinity. The packaging of Forever Gold For Her is an integral part of the project by Laura Biagiotti. On the glossy white cardboard, you can see the symbol of infinity drawn by a brush dipped in gold. The Forever name is written in black above the brand Laura Biagiotti in red and the phrase Gold for Her on the lower curves where you can also read technical information like Eau de Parfum, Natural Spray. The symbol is deliberately open like Eulero’s absolute infinity and the love of women.
THE PACKAGING
A simple rectangular box was chosen to hold infinity. The packaging of Forever Gold For Her is an integral part of the project by Laura Biagiotti. On the glossy white cardboard, you can see the symbol of infinity drawn by a brush dipped in gold. The Forever name is written in black above the brand Laura Biagiotti in red and the phrase Gold for Her on the lower curves where you can also read technical information like Eau de Parfum, Natural Spray. The symbol is deliberately open like Eulero’s absolute infinity and the love of women.
THE CAMPAIGN
The great production features 3D special effects worthy of Hollywood. For example, 5 chandeliers are blown up in the marvelous Sala degli Arazzi [The Tapestry Hall] frescoed by Tiepolo. The film was shot in the magnificent Palazzo Clerici in Milan, a 17th century residence completely redecorated in the 18th century by the powerful Lombardy family. The celebrity testimonial is the actress and model Laura Chiatti, a blonde beauty with typical Italian elegance and modernity.
Nima Benati is a young photographer, now an icon in the fashion world, who masterfully uses lighting to stage and create ultra-glamorous images. Her ability to find the perfect balance between light, color, and a sense of history has allowed her to create an intense portrait of Laura Chiatti leaning against an 18th century ledge under a mirror that reflects the gold and stuccowork of the Tapestry Hall in Palazzo Clerici. The woman dressed in gold radiates the same warm light as the gold leaf stuccowork against which the Forever Gold For Her by Laura Biagiotti bottle shaped like the infinity symbol seems suspended in air.
