AQVE ROMANE
Laura Biagiotti adds the Aqve Romane collection to its “olfactory wardrobe”. The three refined, elegant, and radiant fragrances, each designed by a different master perfumer (Paolo Cerizza, Suzy Le Helley and Guillaumme Flavigny), are united by the same common thread: Rome. The city where Laura and Lavinia Biagiotti have always lived, worked, created and produced collections and projects and sponsored important patronage collaborations.
Lavinia Biagiotti said: “The Aqve Romane collection sublimates the icons of the Eternal City: the artistic opulence, great cinematographic beauty, and lifestyle. It captures the essence of Rome: the lightness of the stones that, through alchemic magic, dissolve in the water of the fountains. It is an invitation to express new creative lightness, without losing one’s strength.”
THE FRAGRANCE
OLFACTIVE FAMILY
citrus woody fig
TOP NOTES
italian bergamot oil
royal green pepper
cornmint oilmin
imperial basil
HEART NOTES
divine fig
roman artichoke
nobilis laurel ancient
caper berries
BASE NOTES
musk
cedarwood oil
sandalwood
MASTER PERFUMER
Suzy De Helley
THE FRAGRANCE
OLFACTIVE FAMILY
floral musky
TOP NOTES
elysian narcissus
vanilla orange
roman chamomile
nespola leaves
HEART NOTES
orange lily
mythological linden
angelica flower
carrot seeds
BASE NOTES
acacia chestnut wood
ambrosia honey
imperial musk
tonka bean
MASTER PERFUMER
Paolo Cerizza
THE FRAGRANCE
OLFACTIVE FAMILY
woody fruity floral
TOP NOTES
red plum accord
bacchus red wine accord
pomegranate accord
HEART NOTES
rose natsource
Aventine rose essence
red pepper
BASE NOTES
orpur Indonesian patchouli
Moroccan cedarwood essence
glorious laurel
oak accord
MASTER PERFUMER
Guillaumme Flavigny
THE DESIGN
The design of the bottles explicitly recalls the silhouette of circular Roman temples like the one dedicated to Diana at Villa Borghese, the temple of Vesta in the Imperial Forums, or the temple of Hercules at Forum Boarium. It is a very iconic shape that is emblematically linked to the artistic tradition of Rome. The architectural glass cap was inspired by Doric capitals. The transparency of the bottles reveals the different colors of each fragrance: peachy pink for Ambrosia Aurea, aqua green for Divinum Ficus, and wine red for Uva Dulcis. An elegant white label, identical for all three fragrances, bears the name of the collection in black Roman lettering.
THE PACKAGING
Every detail is carefully curated. The external packaging is made of matte paper in a matching shade that recalls the particular nuance of the liquid of each fragrance. Silver lettering and the square white label embellished with the collection logo create an elegant contrast.
THE CAMPAIGN
The simple but striking visual recalls another fundamental element of Roman architecture: fountains. Grandiose and spectacular, they celebrated the beauty and wealth of Rome. Beloved by tourists who throw coins in them for good luck, many Roman fountains were the sets for iconic films like Fellini’s “La Dolce Vita” and are a universal symbol of the Eternal City. It is no surprise that the Biagiotti fashion house, with roots in the history of Rome, has always sponsored through its patronage the restoration and conservation of some of the city’s most important fountains. The Aqve Romane collection could not help but pay homage to this unbreakable bond based on their origin, inspiration and success with a visual that shows the three fragrances placed on a crystalline surface of water rippled by a light breeze and crossed by a poetic light that enhances the architectural silhouette. It is a small, discreet olfactive monument.
