ANNA CLEVELAND FOR LAURA BIAGIOTTI
AT THE GREEN CARPET FASHION AWARDS
Laura Biagiotti takes part of the fourth edition of the Green Carpet Fashion Awards 2020 presenting a dress which represents the beauty of fashion searching for aesthetic meanings and ethical behaviors.
Fashion is the behavioral expression of our way of being that reveals our best side; Anna Cleveland, multifaceted artist and muse of the Biagiotti brand, will hit the catwalk for Laura Biagiotti on the digital Green Carpet of this 2020 edition of the GCFA and will represent the values of sustainability.
Sustainability is also understood as the regenerating power of Biagiotti which recently staged its Roman Renaissance SS21 pret-à-porter collection in Piazza del Campidoglio, the first fashion show/event in Rome in her 55-year history.
Biagiotti Group wants to create value, strengthening the connection with the territory and people by interpreting a local and global perspective.
Laura Biagiotti also announced the precious act of patronage for the restoration of the Fountain of the Rome Goddess in Piazza del Campidoglio. Visions, values and commitment for the country; all of this recalls the sustainable DNA of Biagiotti.
Lavinia Biagiotti: “We thought above all to restore and preserve unique masterpieces to create the sense of impermanence of fashion: the stone goes beyond. We always fight against time and after all fashion is a blank page on which we can draw the future. In beauty, we find a new energy and strength to design the future. ”
An outfit which interprets Laura Biagiotti’s “ethical attitude” using over 20 meters of pure organic silk in an iconic white Biagiotti fully handcrafted by tailors who embody the art of craftsmanship. For the creation of this look we envisioned a dress containing an emotion, a woman who carries a message of confidence and ordinary savoir faire, aware of her role without ostentation.
Lavinia Biagiotti Cigna is the third generation of the family business, founded by her grandmother Delia Biagiotti. Lavinia’s mother, Laura Biagiotti, considered the ambassador of Italian fashion in the world, was the first Italian designer to perform a fashion show in China in 1988. Culture, emotions and creative strength are written in the long path of a company that has always a woman at the helm.
