The Laura Biagiotti Fall Winter 2019/20 Campaign performed by Anna Cleveland

Rome, July 2019 – Anna Cleveland interprets the photographic campaign for Laura Biagiotti Fall Winter 2019/20 campaign, which has been immortalized in an exceptional frame: the creative studio, in fact, is situated in the Marco Simone Castle close to Laura Biagiotti’s Headquarters.

The baton will be passed on from the mother, Pat Cleveland, an icon of Biagiotti catwalks and the protagonist of the February fashion show at the Piccolo Theater in Milan, to the daughter Anna, a multifaceted artist and longtime friend, who will be the muse to Biagiotti’s new story and who has interpreted the values of the brand whilst ethereally moving through the timeless collection of Laura Biagiotti perfumes in Rome, for the lens of the photographer, Stefania Paparelli.

Putting the extraordinary into everyday life and trying to make it last in time is the philosophy of Biagiotti fashion.

The 2019/2020 Fall Winter collection sublimates, in a purposefully ultra-feminine wardrobe, the pillars of Laura Biagiotti collections, among which we may find:

The Bambola dress; a maximum expression of female liberty, with its wide volumes and its spatial lines, which free the silhouette and evolve with prints and colors;

The LB monogram, designed by Laura Biagiotti in 1975 and reproduced in a maxi and mini version on pullovers, jackets, gilets and dusters. It transforms into bags, belts, earrings and boots. It has embossed embroideries, with knitted jacquards, and is printed on the silk.

It was great to have Pat Cleveland back on the Laura Biagiotti catwalk last February, and it is so inspiring to have Anna performing the Biagiotti fall collection. We’ve known each other for 25 years. Our extraordinary mothers, passed on to us an enormous legacy: creativity, vision and a curious, joyful and fearless approach to life. Lavinia Biagiotti Cigna, President and Ceo.

It is beautiful that a relationship can have such a continuity in the fashion business. It’s a family business. Life is a continuity of love. Anna Cleveland.