LAURA BIAGIOTTI AT ARA PACIS
Age of Women

Laura Biagiotti performs FW 21/22 at the Ara Pacis Museum; the collection will be revealed on February 27th at 6 pm during Milan fashion week. Set in one of the Capital’s iconic sites, a symbol of rebirth and innovation, the collection weaves a dialogue between fashion, art, dance, architecture, and cinema.

“I believe in the integration of art and daily life, in the power of fashion and of beauty and development of new ways of living.”
The Grand tour signed Biagiotti continues; after the brand’s Roman Renaissance, staged last September in Piazza del Campidoglio, we have chosen to shoot the new collection at Ara Pacis. It is a highly evocative and meaningful location: a symbol representing the beginning of a new era of prosperity, weaving a plot between past and future.
Ara Pacis is a beloved place for our family and company: we exhibited here the monumental work of art by Giacomo Balla “Genius Futurista”, part of the Futurist collection of Laura and Lavinia Biagiotti, which opened a season of conversations between classical and contemporary art. It was 2009, and the exhibition opened in presence of the former President of the Italian Republic Giorgio Napolitano, with extraordinary success. On that occasion we created an iconic Biagiotti photographic campaign.

Today is our “return” to Ara Pacis where we are struck, as always, by the extraordinary Augustan ornamental art. The theme of nature, extremely significant to our brand, is elegantly represented in the decorations of the Ara Pacis in its moment of growth and development. The colours of the collection are inspired by the plant frieze decoration: the white colour of marble and of the lotus flower, pink shades of the acanthus flowers, purple of the irises and different shades of blue.
The scene opens with the étoile Eleonora Abbagnato dancing with 6 ballerinas of the Opera House of Rome: they represent the vestals who propitiate the beginning of a new era. With elegance and dynamism, they indicate the way of change. Fashion and dance unite in a creative movement of freedom and rebirth.
“Women of the city” immediately appear, wearing knitted dresses in recycled cashmere, double coats, godet skirts, blazers without lapel. The iconic monogram bag with the handle, that reproduces LB LOGO, reveals new lifestyles, and comes in mini shapes to be worn over the shoulder for the essential and are now more spacious ready to contain new adventures.
The purpose of Biagiotti fashion is finding the everlasting “extraordinary” in our daily life, with clothes that narrate our day-to-day story. We have woven friezes of plant decorations and acanthus garlands on long and ribbed knitted dresses with large coats surrounding the body. Long and sinuous dresses, cashmere or mohair cardigans are decorated with rhombuses and braids, interpreting the brand’s vocation for knitwear. Wise handmade embroideries ornated with scaramazzle pearls and spotlights, suggest a renewal of aesthetics expressed through fashion. Classicism and naturalism perform among the agile efflorescence of the acanthus while the modern “priestesses” wear long cloaks in milky-white alpaca or in cappuccino tones: the typical neutral colours of the Maison. Once more, “vestals” as guardians of the fire and therefore of body warmth; they wrap themselves in pastel coloured panné velvet and in ankle-length double cashmere coats.
An auspicious painting of brides interprets the brand’s new bridal collection suggesting an era of dreams and rebirth.

“Running fashion and business, is an experience where you perceive changes in society, often orienting it. Hence our responsibility towards the present and future, is the need to interpret a sustainable message made of people, a bond with our territory, culture and beauty with our art. Our Age of Women narrates, in four episodes, the female role in its most complete expression, through an exceptional dialogue between fashion and the city, between women, clothes and our body. When dressing we look for a behaviour that satisfies us, made of intrinsic value and long-life comfort. Biagiotti fashion narrates a new and endless idea.” Lavinia Biagiotti Cigna

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