WHEN IN ROME
LAURA BIAGIOTTI SPRING/SUMMER 2027
In Rome, light does more than illuminate – it warms.
It is the light of the Eternal City that serves as the most precious fabric of Biagiotti Spring/Summer collection.
Offered to us through an immersive experience a layering of memories, shifting colours, and the enchantment of a city that embraces you while granting the fullest freedom to live at your own pace.
Rome wasn’t built in a day the refrain echoes through the soundtrack and the same holds for Biagiotti fashion, which has always sought to place the extraordinary in the everyday and make it last over time.
The result is a long-lived wardrobe built from layers, much like the Eternal City. That same feeling is expressed in garments that are comfortable, fluid, never constraining: a freedom of body and movement that has always been part of the maison’s DNA.
Staying faithful to who you are, even when everything around you changes.
It is the gentle pace of savouring beauty, hinted at by the delicate, splendid steps of Eleonora Abbagnato world-renowned dancer and Director of the Rome Opera Ballet alongside Timofej Andrijashenko, Principal Dancer, in the show’s intro. Moments earlier, a resonant, rediscovered voice — Marisa Merlini (b. 1923) — recites a passage that is half poem, half prayer: a passionate love for a city that, reflected in the mirror, calls itself AMOR.
Even if only for a few days, when you arrive in Rome, you are Roman.
The show opens with a printed chemisier patterned with postcards, fragments of memory, and small travel notes like dispatched tokens of beauty and joy meant for a loved one far away. The prints settle lightly on the garments, the satin slingbacks and the LB bags, transforming memory into an accessory of the present. A sinuous, sensual movement guides the eye through the city’s palette: the white and ivory of morning light, the pink of dawn, the orange hues of sunset, and the grays and blues of the sky and Roman travertine.
Daywear takes on an architectural sobriety, almost minimal: sheath dresses, sets defined by essential lines, waistcoats in varied proportions and elongated silhouettes. The rigor is gently softened by transparencies, layered volumes and unexpected details culminating in a bolero of weightless feathers, startlingly lifelike yet meticulously cut from chiffon.
The iconic ROMA fragrance by Laura Biagiotti fills the air, surrounding guests who are already carried away by the scent of the Roseto Comunale on the Aventine, one of the Seven Hills a motif reflected in the spring-toned floral prints.
After the pink of dawn and the sunset oranges hues even mirrored in the lenses of the sunglasses comes what many artists call the “golden hour,” that suspended moment before night. The watery gleams of the Tiber and a thousand fountains seem to transform into Ottorino Respighi’s symphonic poem.
The palette grows more refined and precious: powder, antique rose, coral, pearl gray and sky blue accompany the passage toward evening. Dresses lengthen and take on an almost imperceptible lightness. Sheer layers, embroidery, appliqué and overlays follow the body without constraining it.
In exquisitely crafted knits, glints of lurex and micro‑sequins mirror the starry sky: a light that blends with porous travertine and the marbles of Baroque churches.
Evening unfolds as a progression of light: from the gentlest rose to the deep shades of sunset, until embroidered gowns seem to hold the city’s last gleam upon their surfaces. Laura Biagiotti’s iconic bambola dress, with its flounces and ruffles, takes on a rosy hue and reminds us of a classic’s true beauty: the power to speak to new generations, to stir in them a small emotion like the city’s endless sunsets, printed on a monumental organza curtain at the Piccolo Teatro, almost a dreamlike window onto Rome.
Outside the Piccolo, a small flower kiosk stall in the square gives roses to women and postcards for everyone to mail across the world. A corner of Rome in the centre of Milan a city essential to fashion and culture, forever tied to Biagiotti’s Roman heart.
«Rome taught me to make an alliance (learn to work) with time. In this city, the past is never mere memory: it lives in the present and continues to shape the future.
The same feeling has, through the years, led us to care for Rome’s iconic places with our restorations: from the Cordonata del Campidoglio to the fountains of Piazza Farnese, to the great Fontana della Dea Roma. Restoring is, to me, keeping the gift of beauty safe and passing it on to tomorrow. It is a baton handed from one generation to the next.
Rome taught me something gentler as well: how to live in the present, to cultivate a serene carpe diem. Not the hurry of seizing time, but the capacity to recognize its beauty as it unfolds, as when one writes a postcard. Perhaps this is, for me, what “When in Rome” means: to have deep roots, a gaze turned toward the future, a certain sense of gratitude and responsibility, and above all the freedom to inhabit one’s own time fully even through fashion. »
Lavinia Biagiotti Cigna
Credits: HAIR ROBERTA BELLAZZI @TheAgencyAldoCoppola using L’Oréal Professionnel | MAKE-UP CRISTIANA CECCARELLI @TheAgencyAldoCoppola | NAILS @TheAgencyAldoCoppola
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